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Making a luxurious lifestyle accessible for a generous group of women is our daily drive.

Lightweight

Our hoops all weigh under 10 grams- that is less than two sheets of paper!

Waterproof

Our plating is treated to ensure it remains tarnish free in salt water. hard water, or chlorinated water.

Ethical sourcing

Every piece is hand made by a women led team in rural Brazil. We strive to treat our people like people by providing living wages, healthcare, and daycare.

Hypoallergenic

Our gold plated hoops use 18K gold plate with a specialty crafted brass base metal that is 100% nickel free and allergen treated.

«The future belongs to those who believe in the beauty of their dreams.»

— Eleanor Roosevelt

«I never dreamed about success. I worked for it.»

— Estée Lauder

«There is always light. If only we’re brave enough to see it. If only we’re brave enough to be it.»

— Amanda Gorman

«Behind every great woman... is another great woman.»

— Kate Hodges

«Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.»

— Oprah Winfrey

«Nobody can go back and start a new beginning, but anyone can start today and make a new ending.»

— Maria Robinson

«I avoid looking forward or backward, and try to keep looking upward.»

— Charlotte Bronte

«A woman with a voice is, by definition, a strong woman.»

— Melinda Gates

«Look at people for an example, but then make sure to do things your way. Surround yourself with positive people.»

— Queen Latifah

«I try to live in a little bit of my own joy and not let people steal it or take it.»

— Hoda Kotb

«We may encounter many defeats but we must not be defeated.»

— Maya Angelou

«It’s not about being perfect. It’s not about where you get yourself in the end. There’s power in allowing yourself to be known and heard, in owning your unique story, in using your authentic voice.»

— Michelle Obama, “Becoming»

Sheila Fajl

Family Legacy

Sheila Fajl Brand has a history of putting family first. We are entirely family led, with Jorge running our production, Sheila leading design, Gabriel at the helm, and Ian managing our marketing. With decades of combined experience, this has been a venture that has stayed true to itself because it has no other way of being. We started this business selling out of the back of a car, today nearly 6,000 small businesses  sell Sheila Fajl Brand and trust in our high standards and customer care.

A Dream

Sheila and Jorge came to the US in 2000 and built their dream from the ground up. With over 40 combined years in the fashion world before starting SF Brand, their vision was clear: lightweight, accessible jewelry to be used by anyone, anywhere, anytime. It meant finding the perfect manufacturing systems, iconic designs, and passionate customer care. We haven't looked back since.
 

Following Passion

Gabriel and Ian have been in the company since they were little kids, and today play a more important role than ever before. In a changing world, they are leading the charge to bring SF Brand to the forefront of quality and design. Our new collections utilize stronger, lighter materials while maintaining our iconic finishes. As usual, each piece is designed to be the ultimate version of a basic piece.