About Us
Our Vision
For over two decades, Sheila Fajl has revolutionized the jewelry industry with a vision that goes beyond aesthetics. Founded in Los Angeles, our brand is about more than adornment; it's a celebration of empowerment, resilience, and community. Sheila Fajl and her husband set out to create jewelry that transcends beauty standards, making every woman feel extraordinary while embracing comfort.
Social Impact and Inclusivity
What sets us apart is our commitment to social impact and inclusivity. Rooted in Brazil, our jewelry is meticulously handcrafted by over 300 women from a marginalized region. We've created more than just a workplace; it's a community where women find employment and support. We provide essential amenities like healthcare, daycare, and a safe working environment, along with livable wages.
Environmental Consciousness
Environmental consciousness is at the core of our ethos. Crafted with meticulous care, our jewelry is lightweight, waterproof, and tarnish-proof, promising longevity. All of our materials are locally sourced, reducing our carbon footprint and ensuring that we can treat our people right every step of the way. We take pride in creating sustainable fashion that transcends trends, embodying timeless style for all.
Accessibility and Versatility
Accessibility is woven into the fabric of our brand. We believe everyone deserves to feel beautiful, regardless of the occasion or attire. Whether dressing up for a fancy party or embracing the comfort of sweatpants and a hoodie, our hoops effortlessly elevate any outfit. A pair of our hoops weighs a mere 6 grams, the equivalent of six raisins, epitomizing the delicate balance between comfort and elegance. This commitment to versatility and ease of use resonates in every piece we create.
Family Legacy
Founded as a family venture, our brand has stood the test of time, evolving into a legacy. With Sheila's eldest son as CEO and the youngest steering sales, the brand remains deeply rooted in familial values. Our history is a testament to the transformative power of jewelry – not just as a commodity but as a force for positive change.
Our Movement
In essence, we are more than a jewelry brand; we are a movement. A movement that celebrates women, nurtures communities, embraces sustainability, and defines accessible fashion with a timeless touch.