Sheila Fajl
Family Legacy
Sheila Fajl Brand has a history of putting family first. We are entirely family led, with Jorge running our production, Sheila leading design, Gabriel at the helm, and Ian managing our marketing. With decades of combined experience, this has been a venture that has stayed true to itself because it has no other way of being. We started this business selling out of the back of a car, today nearly 6,000 small businesses sell Sheila Fajl Brand and trust in our high standards and customer care.
AÂ Dream
Sheila and Jorge came to the US in 2000 and built their dream from the ground up. With over 40 combined years in the fashion world before starting SF Brand, their vision was clear: lightweight, accessible jewelry to be used by anyone, anywhere, anytime. It meant finding the perfect manufacturing systems, iconic designs, and passionate customer care. We haven't looked back since.
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Following Passion
Gabriel and Ian have been in the company since they were little kids, and today play a more important role than ever before. In a changing world, they are leading the charge to bring SF Brand to the forefront of quality and design. Our new collections utilize stronger, lighter materials while maintaining our iconic finishes. As usual, each piece is designed to be the ultimate version of a basic piece.Â